Which innovative merchandise strategy was FIRST pioneered by the musical 'Cats' in the 1980s that revolutionized theatrical product development?

Broadway and touring productions have revolutionized their product development and merchandising strategies over the past decades. Once limited to basic programs and t-shirts, performing arts merchandise has evolved into a sophisticated revenue stream with carefully designed products that extend the theatrical experience beyond the stage. Test your knowledge about this fascinating aspect of the performing arts business model!

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Creating character-specific merchandise (individual cat-themed products)
Selling official cast recordings in theater lobbies
Offering show-themed restaurant experiences
Developing interactive digital companion apps