Which famous astronomy brand collaboration led to the first-ever 'celebrity endorsed' telescope line in 1990, creating unprecedented waitlists for amateur astronomy equipment?

The astronomy retail market has transformed dramatically over the past few decades, with unique marketing strategies and innovative product collaborations bringing the cosmos to consumers worldwide. Major telescope manufacturers, planetarium software companies, and space agencies have all developed distinctive approaches to product marketing. Test your knowledge about how astronomy products have been marketed to both casual stargazers and serious astronomers!

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