Which retailer's private label brand became the first store brand to exceed $1 billion in annual sales and is now considered one of the most successful private labels in retail history?

Private label brands have transformed from generic alternatives to strategic powerhouses for major retailers. These store-owned brands now compete directly with traditional CPG companies, offering retailers higher margins, greater control over supply chains, and valuable customer loyalty. How well do you know the private label landscape that's reshaping retail economics?

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