Which Broadway production was the first to implement 'dynamic pricing' as a retail strategy, allowing ticket prices to fluctuate based on demand?

The performing arts industry, particularly Broadway theater, has seen remarkable productions that transformed the customer experience and set new standards for theatrical retail success. Some shows have broken boundaries in marketing, brand management, and creating unique customer experiences that keep audiences returning year after year. Test your knowledge of the performing arts business landscape with this Broadway box office trivia!

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The Book of Mormon (2011)
Wicked (2003)
The Producers (2001)
Hamilton (2015)