Which company launched the first secure online retail transaction in history, pioneering e-commerce as we know it today?

Before Amazon and Alibaba dominated online retail, the e-commerce landscape was vastly different. The early pioneers of online shopping faced significant challenges including limited internet access, consumer skepticism about online payments, and primitive digital infrastructure. This trivia question explores a pivotal moment in retail history that helped shape today's digital marketplace and forever changed how consumers interact with brands.

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NetMarket (August 1994), selling a Sting CD as the first encrypted online purchase
CompuServe's Electronic Mall (1984), allowing users to purchase products directly through their proprietary network
Internet Shopping Network (April 1994), founded by former NASA engineers as the first dedicated online retailer
Boston Computer Exchange (1982), creating the first online marketplace for used computers