Which global retailer pioneered the 'Ethical Artisan Sourcing Model' in 2014 that created direct supply chains with indigenous craftspeople and is credited with saving over 40 traditional craft techniques from extinction?

In today's globalized marketplace, retailers are increasingly finding innovative ways to preserve cultural traditions while meeting modern consumer demands. From artisanal marketplaces to technology-enhanced cultural experiences, the retail sector plays a vital role in keeping heritage alive. This trivia question explores how one major retailer revolutionized the way cultural crafts reach global markets while ensuring ethical practices and fair compensation for traditional artisans.

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