Which innovative marketing strategy did Tesla use to secure early commitments for the Tesla Semi truck before production began?

Tesla's entry into commercial transportation with the Semi truck represented a bold move in the trucking industry. This electric Class 8 semi-truck promised to disrupt traditional logistics with innovative technology and sustainable operations. How well do you know the marketing strategy and product development behind this revolutionary vehicle that aimed to transform freight transportation?

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Required $200,000 full payment upfront from fleet operators
Implemented a $20,000 reservation program requiring companies to place deposits for future delivery slots
Offered the first 100 trucks for free to major logistics companies as a trial program
Launched a leasing-only model with no purchase option for the first three years