Which Broadway musical was the first to implement a comprehensive 'experience-based retail' strategy, with dedicated stores designed to immerse shoppers in the show's world rather than just selling merchandise?

Test your knowledge about one of the most innovative retail branding transformations in performing arts history! In the world of Broadway and theater production, merchandising and retail strategies have evolved dramatically over the past few decades, turning shows into global brands. This question focuses on a groundbreaking retail innovation that forever changed how theatrical productions approach merchandise and brand identity.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The Phantom of the Opera (1988)
The Lion King (1997)
Wicked (2003)
Hamilton (2015)