Which sports company launched the first direct-to-consumer e-commerce platform that allowed customers to fully customize their athletic shoes online in real-time?

The sports retail landscape has transformed dramatically in the digital age. E-commerce platforms have revolutionized how athletes and enthusiasts purchase equipment, apparel, and accessories. This poll tests your knowledge about a groundbreaking development in sports e-commerce that changed how athletes shop online and how sports brands connect with their customers. Think about the major platforms that disrupted traditional retail models in the sports industry!

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Nike with Nike ID (now Nike By You) in 1999
Adidas with miadidas in 2000
Under Armour with UA Custom in 2010
Reebok with YourReebok in 2004