Which pharmaceutical branding innovation fundamentally changed how consumers identify and request medications in the 1990s?

The pharmaceutical retail landscape has undergone significant transformation in how medications are branded and marketed to consumers and healthcare providers. This trivia question explores a notable shift in pharmaceutical brand identity that fundamentally changed customer experience and engagement in the medical retail sector. Test your knowledge of how medication branding has evolved to build trust and recognition in the healthcare marketplace.

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• The introduction of distinctive colored tablets and capsules as visual brand identifiers
• The requirement that all generic medications must be white in color
• The prohibition of direct-to-consumer advertising for prescription medications
• The mandatory inclusion of QR codes on all medication packaging

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