Which consumer product launch, often cited as one of the biggest retail failures in history, cost Coca-Cola Company an estimated $100 million in 1985?

Even major corporations with extensive market research and deep pockets can launch products that spectacularly fail. This trivia question focuses on one of the most notorious product failures in business history - a case study often taught in business schools as a cautionary tale about the dangers of not understanding your target market, ignoring consumer testing feedback, and rushing products to market.

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New Coke
Coca-Cola C2
Coca-Cola BlāK
Coca-Cola Life