Which company conducted the first comprehensive scientific study on color psychology in branding that established the "80/20 color principle" widely used in retail today?

In the world of retail and brand identity, colors play a crucial psychological role in consumer perception and purchasing decisions. One particular company made a groundbreaking scientific study of color psychology that revolutionized how brands approach their visual identity. This historic research forever changed how companies develop their brand color schemes, establishing methodologies still used today in retail analytics and brand development.

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Pantone Color Institute (1963)
Color Marketing Group (1972)
International Colour Authority (1968)
Munsell Color Science Laboratory (1981)