Which marketing innovation did Penguin Books pioneer in 1935 that revolutionized reading accessibility and is now considered one of the most influential publishing strategies of the 20th century?

Throughout publishing history, some marketing campaigns have transformed books from simple releases into cultural phenomena. These campaigns didn't just sell books—they created literary events, sparked conversations, and sometimes even changed reading habits worldwide. Test your knowledge about some of the most innovative and successful book marketing campaigns that helped turn words on a page into bestselling sensations and cultural touchstones.

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• The standardized paperback book priced at sixpence (the cost of a pack of cigarettes)
• The book club subscription model with monthly home delivery
• The celebrity author book tour with in-store signings
• The 'Buy one, get one free' promotional strategy for bestsellers

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