Which 1974 horror film was initially a box office failure until its marketing campaign was completely revamped with the now-iconic tagline: "It's only a movie, it's only a movie"?

The history of film is filled with fascinating marketing campaigns that either saved or doomed major productions. In the 1970s, one infamous movie was initially a commercial disaster until a brilliant marketing pivot completely transformed its fortunes. This poll tests your knowledge of this famous marketing turnaround that changed how horror films would be promoted for decades to come.

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The Texas Chain Saw Massacre
The Exorcist
The Last House on the Left
Halloween