Which innovative marketing strategy did Warner Bros. pioneer in 2021 that fundamentally changed how films were released to consumers?

In the competitive world of film and television, studios employ various marketing strategies to attract audiences. From clever product placements to innovative promotional campaigns, the industry constantly evolves its approach to consumer behavior. This trivia question explores how major studios have adapted their marketing tactics in response to changing viewer habits in the streaming era.

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Same-day theatrical and streaming releases on HBO Max for their entire 2021 film slate
Personalized trailers that adapted to viewers' previous watching habits on streaming platforms
Subscription-based theater passes that included unlimited streaming access
AI-generated custom endings based on audience preferences collected through social media