Which retailer pioneered the 'Trade Not Aid' philosophy in the 1970s to help preserve traditional craftsmanship by creating fair trade retail markets for artisans from developing countries?

Traditional crafts and cultural products face challenges in modern retail environments. Some retailers have pioneered innovative approaches to preserve cultural traditions while creating commercially viable products. This poll tests your knowledge about a famous retailer that revolutionized how traditional artisanal products are marketed globally while ensuring fair compensation for craftspeople.

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The Body Shop (founded by Anita Roddick)
Pier 1 Imports
Anthropologie
World Market