Which groundbreaking Broadway musical was the first to launch a dedicated 'pop-up shop' experience that traveled to multiple cities alongside the touring production in 2015?

The performing arts industry has evolved beyond just shows and performances to create unique retail experiences and product launches that connect audiences with their favorite productions. From Broadway merchandise to opera house gift shops, performing arts retail has become a significant revenue stream and brand extension opportunity. Test your knowledge about this fascinating intersection of art and commerce!

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Hamilton
Wicked
The Book of Mormon
The Lion King