Which major retailer pioneered the use of 'isochrone mapping' (time-distance analysis) in the 1990s to revolutionize their store placement strategy?

Geographic information systems (GIS) have transformed how retailers select locations, analyze market penetration, and understand customer demographics. Major companies invest millions in location intelligence to optimize their global footprint. Test your knowledge about how geography intersects with retail strategy in this challenging trivia question about a revolutionary retail mapping innovation.

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Walmart
IKEA
Carrefour
Tesco