Which film franchise was the first to earn more revenue from merchandise sales than from box office receipts, revolutionizing how studios approach retail marketing?

Test your knowledge about film and television merchandising strategies! The entertainment industry has transformed how retail marketing works, creating billion-dollar franchises beyond the screen. From limited-edition collectibles to themed retail experiences, studios have revolutionized brand recognition and product marketing through clever retail promotions. Can you identify which blockbuster franchise pioneered specific merchandising techniques that changed the industry forever?

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Star Wars
Harry Potter
Marvel Cinematic Universe
Jurassic Park