Which of these literary characters was specifically created as a brand mascot for a publishing house BEFORE appearing in books, rather than becoming a mascot after literary success?

Brand mascots aren't just for cereal boxes and insurance companies! The publishing world has created some of the most enduring brand representatives in business history. These literary characters have transcended their original stories to become powerful marketing tools, driving merchandise sales and building publishing empires. Test your knowledge of these iconic literary brand ambassadors that have shaped the business of books!

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Penguin Books' Penguin
Dr. Seuss' The Cat in the Hat
A.A. Milne's Winnie-the-Pooh
Lewis Carroll's Alice