Which gaming company pioneered the first large-scale AR retail experience that allowed customers to virtually try on gaming merchandise and visualize limited edition consoles in their homes before purchasing?

The gaming industry has embraced augmented reality (AR) to transform retail experiences. From virtual try-ons for gaming merchandise to interactive store displays for new releases, AR is changing how gamers shop. This trivia question tests your knowledge of how major gaming companies are leveraging AR technology to enhance their retail presence and create immersive shopping experiences that blend the digital and physical worlds.

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• Nintendo with their 'Nintendo Reality Viewer' app launched in 2018
• Sony PlayStation with their 'PS Direct AR Experience' released in 2019
• Microsoft Xbox with their 'Xbox Holographic Shopping' platform introduced in 2017
• Valve with their 'Steam AR Portal' shopping feature launched in 2020

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