Which 1999 film pioneered viral marketing in Hollywood by creating a fake documentary and website about missing students, generating massive word-of-mouth buzz before release?

In the film and television industry, marketing campaigns can make or break a production's success. Some campaigns become legendary for their innovation, reach, or unique approach to audience engagement. This trivia question explores one of the most influential marketing campaigns that changed how movies are promoted and created a new standard for audience anticipation in the pre-digital era.

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• The Blair Witch Project
• The Sixth Sense
• Fight Club
• The Matrix

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