Which innovative e-commerce strategy did the Royal Shakespeare Company first implement in 2021 that revolutionized performing arts merchandise sales?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how tickets, merchandise, and experiences are sold online. Major performing arts organizations have adapted their e-commerce strategies to meet changing consumer demands, especially during global disruptions. Test your knowledge about how the performing arts sector has embraced digital retail innovation and e-commerce trends to survive and thrive in the modern marketplace.

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NFT digital collectibles of famous performances with smart contract royalties for performers
Subscription-based costume rental service for amateur theater groups
AI-generated personalized playbills available for purchase after shows
Virtual reality theater gift shop with motion-captured actor avatars as sales guides