Which renowned architecture firm underwent a major rebranding in 2017, changing their logo from uppercase 'SOM' to a more minimalist 'som' with a distinctive red underline?

Famous architecture firms often rebrand to reflect evolving design philosophies and market positioning. This trivia tests your knowledge of significant rebranding efforts in the architectural industry. These transformations often signal strategic shifts in firm direction, service offerings, or leadership transitions. How well do you know the visual identity history of renowned architectural practices?

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Skidmore, Owings & Merrill (SOM)
Foster + Partners
Zaha Hadid Architects
Herzog & de Meuron