Which historic advertising slogan from the 1960s directly challenged the market leader Avis with brutal honesty and created the concept of the 'positioning statement' in marketing?

Throughout history, certain advertising slogans have become so iconic that they've transcended their original products to become cultural touchstones. These taglines didn't just sell products—they defined eras, influenced language, and reflected societal values of their time. This trivia question explores one of the most revolutionary advertising campaigns in retail history that changed how companies approached marketing forever.

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"We Try Harder" (Avis)
"Think Small" (Volkswagen)
"It Takes A Licking And Keeps On Ticking" (Timex)
"When You're Number Two, You Try Harder" (Hertz)