Which company completed what is widely recognized as the first secure retail transaction on the internet in 1994?

The development of e-commerce transformed retail history forever. While today's online shopping seems ubiquitous, the early days of internet retail were filled with innovation, skepticism, and pioneering companies that took enormous risks. This trivia question explores a pivotal moment in retail history that set the foundation for the modern digital marketplace we know today.

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NetMarket (selling a Sting CD)
Amazon (selling a computer science textbook)
eBay (auctioning a broken laser pointer)
Pizza Hut (delivering a large pepperoni pizza)