Which retailer pioneered the 'Virtual Try-On' AR feature in 2017 that allowed customers to see how furniture would look in their homes before purchasing?

Augmented Reality (AR) is transforming how consumers interact with products before purchase, creating immersive shopping experiences without leaving home. Major retailers are investing millions in this technology to reduce return rates, increase customer engagement, and gain competitive advantage. Test your knowledge about which companies are leading this retail technology revolution and how they're implementing AR solutions to solve real business challenges.

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IKEA
Wayfair
Amazon
Target