Which traditional cultural craft brand's 2019 digital marketing campaign featured artisans' stories through interactive AR experiences that allowed users to virtually 'apprentice' with master craftspeople?

Cultural traditions have long been preserved through crafts and artisanal products. In today's digital marketplace, many heritage brands are finding innovative ways to market their traditional products. This trivia question explores how a famous cultural heritage brand revolutionized its digital marketing approach to connect ancient traditions with modern consumers.

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Hermès' 'Hands of Heritage' campaign featuring French leather artisans
Japan's Kyoto Crafts Movement with their 'Touch the Tradition' AR platform
India's Jaipur Rugs with their 'Weaver's Reality' digital experience
Morocco's Fes Artisanal Collective's 'Craft Legacy' virtual workshops