Which religious organization first popularized the slogan "What Would Jesus Do?" (WWJD) as a major marketing phenomenon in the 1990s?

Religious institutions have increasingly embraced modern marketing techniques to spread their message and connect with followers. From memorable slogans to branded merchandise, religious organizations have adapted commercial strategies for spiritual purposes. This poll tests your knowledge about a famous slogan that transformed religious outreach in the late 20th century. Can you identify the correct origin of this influential phrase?

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Zondervan Publishing House, which released the WWJD-branded merchandise after Charles Sheldon's book 'In His Steps' entered public domain
The Vatican's Evangelization Department as part of Pope John Paul II's youth outreach initiative
Willow Creek Community Church, which launched it as part of their seeker-friendly marketing campaign
World Vision International, which used it to promote their child sponsorship program