Which gaming company first launched a fully functional VR retail store inside one of their games where players could purchase physical merchandise with real currency?

Virtual reality is transforming the gaming industry and retail experiences simultaneously. Major gaming companies are pioneering VR shopping experiences that blur the lines between gameplay and commerce. Test your knowledge about how VR is changing the way gamers shop and interact with virtual storefronts in popular gaming environments.

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• Epic Games (Fortnite)
• Roblox Corporation
• Electronic Arts
• Nintendo

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