Which religious organization famously rebranded in the late 1990s, adopting a vibrant purple color scheme to modernize its image and appeal to younger generations?

Throughout history, religious organizations have used specific colors to establish their visual identity and connect with followers. These color choices are often deeply symbolic and strategically selected to evoke particular emotions or represent theological concepts. Test your knowledge about how major faith traditions have leveraged color psychology in their branding and communication strategies.

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The Salvation Army
The Church of Jesus Christ of Latter-day Saints (Mormons)
Willow Creek Community Church
Hillsong Church