Which company reportedly paid $45 million for product placement in the James Bond film 'Spectre' (2015), making it one of the most expensive product placement deals in movie history?

Product placement in movies and TV shows isn't just background noise—it's a sophisticated marketing strategy worth billions. When E.T. reached for Reese's Pieces in 1982, sales jumped 65%, launching the modern product placement era. Today's streaming platforms have revolutionized this practice with interactive shopping options and AI-driven personalized placements. Test your knowledge about this fascinating intersection of pop culture and consumer behavior!

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Apple
Heineken
Sony
Aston Martin