Which famous architecture firm rebranded in 2015 with a controversial minimalist logo that removed all serifs and decorative elements, sparking industry debate about modernism versus traditional design values?

In the architecture industry, branding and logo design have become increasingly important as firms compete for recognition in a global marketplace. The visual identity of architecture firms often reflects their design philosophy, approach to innovation, and positioning in the market. Test your knowledge of how one major architectural firm revolutionized their brand identity to better align with their evolving design principles.

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Foster + Partners
Zaha Hadid Architects
Gensler
SOM (Skidmore, Owings & Merrill)