Which innovative product launch strategy did 'Hamilton' use in 2015 that revolutionized Broadway ticket sales and audience engagement?

The performing arts world has embraced technology to enhance audience engagement and ticket sales. Major theater productions and performing arts venues have implemented innovative digital strategies to attract new audiences while maintaining their artistic integrity. Test your knowledge about how the performing arts industry has evolved its marketing and product strategies in the digital age.

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Daily digital lottery offering $10 tickets through a mobile app, referencing the '$10 founding father'
Broadway's first subscription-based streaming service that offered behind-the-scenes content
Rotating cast members based on audience votes through a real-time polling system
Virtual reality previews allowing potential ticket buyers to experience seats before purchasing