Which music artist's collaboration with Puma became the brand's fastest-selling collection in 2018, increasing women's footwear sales by over 25% and helping transform the company's financial trajectory?

Brand collaborations have become a cornerstone of modern retail strategy, particularly in pop culture where different creative worlds collide. Music artists partnering with fashion brands create some of the most lucrative and headline-grabbing collaborations, driving both sales and cultural conversation. This poll tests your knowledge about one of the most successful music-fashion crossovers in recent retail history.

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Rihanna (Fenty x Puma)
Beyoncé (Ivy Park)
Kanye West (Yeezy)
Selena Gomez (SG x Puma)