Which sports brand first introduced interactive 'test zones' in their flagship stores where customers could try athletic shoes on specialized surfaces simulating different sports environments?

The sporting goods industry is constantly evolving with technological advancements and innovative retail strategies. Major athletic brands are competing not just with product quality but also with unique in-store experiences and digital engagement. This trivia question focuses on a groundbreaking retail innovation that changed how customers interact with sports products before purchasing. Test your knowledge of sports retail innovation history!

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Nike, with their Nike Town concept in 1990
Adidas, with their Performance Centers in 1996
Puma, with their Puma Social Clubs in 2003
Under Armour, with their Brand House concept in 2008