Which major performing arts organization successfully rebranded during a financial crisis, changing its logo, marketing approach, and audience engagement strategy, leading to a 40% increase in ticket sales?

Test your knowledge of theatrical production branding! The performing arts industry has created some of the most iconic and recognizable brands in entertainment history. From logos that have adorned marquees for decades to visual identities that instantly evoke specific shows, theatrical branding plays a crucial role in a production's success. This poll challenges you to identify which famous theatrical production company completely reinvented its brand identity during a major crisis.

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The Royal Shakespeare Company (2010-2011)
Cirque du Soleil (2001-2002)
Roundabout Theatre Company (2008-2009)
Alvin Ailey American Dance Theater (2015-2016)