Which sports brand pioneered the 'Innovation Lab' retail concept where customers can test products in simulated real-world conditions before purchasing?

The sports retail landscape has evolved dramatically in recent years with brands pushing boundaries in how they engage customers. Experiential marketing has become a cornerstone of sports retail strategy, transforming stores from mere points of purchase into immersive brand experiences. Test your knowledge about one groundbreaking retail innovation that changed how consumers interact with sports products!

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Nike, with their House of Innovation stores featuring indoor tracks and virtual reality basketball courts
Under Armour, with their Connected Fitness stores that integrate biometric testing stations
Adidas, with their SportLab concept featuring climate-controlled environmental chambers
Puma, with their Performance Testing Centers that include motion-capture technology