Which Broadway musical first implemented 'dynamic pricing' at scale, where ticket prices fluctuate based on demand, leading to premium seats sometimes exceeding $500?

The performing arts industry has seen various innovative pricing models over the years, particularly in theatrical productions. One Broadway show revolutionized ticket pricing in a way that changed how the entire industry approaches revenue management. Test your knowledge of this game-changing pricing strategy that has since been adopted by many major productions worldwide.

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The Book of Mormon
Hamilton
Wicked
The Lion King