Which CEO founded the TKTS booth in Times Square, revolutionizing Broadway ticket sales by offering same-day discounted tickets and making theater more accessible?

The performing arts industry isn't just about talent on stage—it's also about business visionaries behind the scenes who transformed how we experience theater and live performances. This trivia question focuses on a CEO who revolutionized ticketing and access to Broadway shows, making them more available to the masses while creating a powerful brand in the performing arts space.

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Gerald Schoenfeld (Shubert Organization)
Joe Papp (Public Theater)
Rocco Landesman (Jujamcyn Theaters)
James M. Nederlander (Nederlander Organization)