Which innovative product marketing strategy did NASA use to build public engagement before the James Webb Space Telescope launch?

The James Webb Space Telescope (JWST) represents one of the most significant product launches in astronomy history. Despite being a scientific instrument, its development, marketing, and public engagement strategy followed many principles of retail product development and marketing. Test your knowledge about how NASA and its partners transformed this complex scientific tool into a globally recognized brand that captured public imagination.

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An interactive web app allowing users to track the telescope's complex unfolding sequence in real-time with personalized notifications
A limited edition JWST-themed cryptocurrency that funded additional research projects
A subscription box service delivering monthly space-themed products designed by NASA engineers
An exclusive partnership with a luxury fashion brand for a JWST-inspired clothing collection