Which company holds the record for the longest continuous Olympic sponsorship, having first signed on for the 1928 Amsterdam Games and maintained their partnership ever since?

Major sporting events like the Olympics represent some of the most valuable sponsorship opportunities in global marketing. Brands pay millions for exclusive category rights and prominent placement during these events. This question tests your knowledge about one of the longest and most successful sport-brand partnerships in Olympic history, which has influenced how product advertising and sponsorships work in major sporting events worldwide.

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Coca-Cola
Adidas
Omega
Samsung