Which 1997 book marketing campaign was revolutionary for using the internet as its primary platform, including mysterious websites and online puzzles that drove massive pre-release interest?

The publishing industry has used innovative advertising techniques throughout history to promote books and literary works. From famous author tours to groundbreaking marketing campaigns, publishers have found creative ways to capture readers' attention and drive book sales. Test your knowledge about some of the most influential advertising moments in literary history!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

J.K. Rowling's 'Harry Potter and the Philosopher's Stone'
Stephen King's 'The Green Mile' serialized release
Douglas Adams' 'The Hitchhiker's Guide to the Galaxy' radio tie-in
Douglas Coupland's 'Microserfs' with its pioneering digital marketing strategy