Which natural products company pioneered the first mainstream shampoo bar that eliminated plastic packaging, saving millions of bottles from landfills annually?

Test your knowledge about groundbreaking sustainability initiatives in the natural products industry! Many companies are making bold commitments to reduce environmental impact, but some innovations have fascinating and unexpected origins. This question explores how one company's sustainability initiative revolutionized packaging in the natural products sector and inspired industry-wide change.

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Lush Cosmetics
The Body Shop
Burt's Bees
Dr. Bronner's