Which retailer set a Guinness World Record in 2018 for the 'Largest Product Launch Livestream' that transformed digital retail engagement?

The retail world has seen some incredible achievements that have made it into the Guinness World Records. From massive store openings that broke attendance records to marketing campaigns that reached unprecedented audiences, retail history is filled with remarkable milestones. Test your knowledge about these extraordinary commercial accomplishments that have earned their place in the record books!

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• Alibaba's Tmall, with 168 million viewers for their Singles' Day launch event
• Amazon, with 142 million viewers for their Prime Day special
• Walmart, with 113 million viewers for their Black Friday preview
• JD.com, with 125 million viewers for their anniversary sale kickoff

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