Which famous 20th century author is credited with creating the most brand mentions in literature, with over 40 recognizable brand names appearing in 'The Great Gatsby' (1925)?

Before product placement became common in movies and TV, some famous authors were already incorporating real brands into their literary works, sometimes for artistic reasons and occasionally for compensation. This practice dates back further than many realize and has influenced how readers connect fictional worlds to reality. Test your knowledge about this fascinating intersection of literature and marketing!

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