Which telescope manufacturer famously rebranded in 2016 with the tagline 'Bringing the Universe to You' and introduced a customer loyalty program called 'Celestial Explorers Club'?

Test your knowledge about one of the most successful retail marketing campaigns in astronomy! Space exploration and celestial observation equipment companies have created some memorable branding strategies to capture public imagination and connect their products with the wonders of the universe. This question focuses on a revolutionary marketing approach that changed how amateur astronomers view a particular brand.

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Celestron
Meade Instruments
Orion Telescopes & Binoculars
Sky-Watcher