Which social media platform's book recommendation community (#BookTok) has been credited with reviving backlist titles and creating multiple New York Times bestsellers since 2020?

In today's publishing world, influencer marketing has become a crucial strategy for promoting books. Major publishers now allocate significant portions of their marketing budgets to partnering with social media personalities and content creators who can reach target audiences. This poll explores how influencer marketing has transformed book promotion in the digital age, creating new pathways to bestseller status that bypass traditional literary marketing channels.

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TikTok
Instagram
YouTube
Twitter