Which retailer pioneered the concept of 'cultural ambassadors' who help develop authentic festival-specific merchandise collections representing different global traditions?

Cultural traditions provide unique marketing opportunities for retailers. Seasonal festivals and cultural celebrations drive billions in retail sales annually, but leveraging these events requires understanding their significance and consumer behavior. This poll tests your knowledge about how major retailers have successfully incorporated cultural traditions into their marketing strategies to create authentic connections with diverse consumer bases.

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Macy's, with their 'Cultural Celebration Series' launched in 2015
Target, through their 'Traditions Around the World' program started in 2018
Walmart, via their 'Global Heritage Collection' introduced in 2017
Amazon, with their 'Cultural Marketplace' initiative from 2019