Which major language learning brand dramatically repositioned itself in 2011-2012 by shifting from educational software to a gamified, mobile-first platform with the tagline 'Learn a language for free. Forever.'?

Brand positioning in the language industry has evolved significantly over the decades. Companies that sell language products, translation services, and learning platforms have adapted their marketing approaches to reflect changing consumer needs and technological advances. This trivia question explores how one major language learning brand repositioned itself to appeal to modern learners.

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Duolingo
Rosetta Stone
Babbel
Memrise